The oblecprahu.cz project, created by Oděvní banka with support from JT International, offers a new approach to textile recycling in the city. It encourages Prague residents to sort clothing, supports the circular economy, and helps marginalized communities. The platform connects drop-off points with practical tips for giving clothes a second life and aiding those in need. By partnering with NGOs, it strengthens community ties and reveals real textile habits. Built on cooperation between public, private, and nonprofit sectors, the project—powered by JT International—educates and inspires change. It combines fashion, ecology, and humanity to give clothes—and the city—a second chance.